Franzen tips #1158 - Exploding a Myth: “Winter is Not a Good Time to Sell”
Franzen tip #1158
Exploding a Myth: “Winter is Not a Good Time to Sell”
On the 16th of July 2010, you will no doubt all remember that our Franzen Tips was titled “Winter is Just as Good as Spring for Selling”. In that article, we discussed the hype around the so-called “Spring Selling Season”, but we identified that there is actually very little difference in the levels of real estate sales activity across every season. The study analysed sales volumes between January 2000 and 2009 and found that autumn attracted the largest number of sales with 26.6%.
But have things changed since then? The table below shows the sales percentages from 2000-2009 (from our original Franzen Tips) and the recent analysis we undertook for the sales from our office for the period 2016-2023
|
Season |
2000-2009 |
2016-2023 |
|
Spring |
25.3% |
25.3% |
|
Summer |
22.8% |
23.2% |
|
Autumn |
26.6% |
27.5% |
|
Winter |
25.3% |
24.0% |
As you can see from the above table, the results are remarkably similar from season to season and confirm our belief that ANY TIME IS A GOOD TIME TO SELL! There is only a small percentage difference between the quieter season, typically summer when people want to enjoy their summer holidays and the season of autumn.
There are several explanations why autumn and winter are more popular than most people would realise. The key one is that many people want to purchase properties (particularly holiday houses) during autumn and winter to have them ready for the spring and summer holiday seasons.
As we head towards the end of winter, we think that if you are contemplating selling, then now is a good time to do so, as it will be in spring or summer or autumn.